How to Use SEO and Public Relations Together
Promoting a business can be done in a variety of ways, but simply putting an “open for business” usually isn’t enough. Implementing a modern and well-informed internet marketing campaign can benefit your business by attracting new customers and promoting a professional image. The old saying, “don’t put all your eggs in one basket” applies to internet marketing. It is important to diversify advertising mediums. If done correctly, combining traditional and emerging forms of marketing can be very effective. The purpose of this blog is to highlight the benefits of doing just this - combining traditional public relations (PR) with the emerging field of SEO. Traditional Public Relations If you were enrolled in a class called “Public Relations 101”, you would learn that traditional public relations focuses on communicating and promoting company news and events through news outlets such as local and national papers. Marketers and reporters alike would target journalists and editors ...