How to Use SEO and Public Relations Together

SEO and Public Relations
Promoting a business can be done in a variety of ways, but simply putting an “open for business” usually isn’t enough. Implementing a modern and well-informed internet marketing campaign can benefit your business by attracting new customers and promoting a professional image.
The old saying, “don’t put all your eggs in one basket” applies to internet marketing. It is important to diversify advertising mediums. If done correctly, combining traditional and emerging forms of marketing can be very effective. The purpose of this blog is to highlight the benefits of doing just this - combining traditional public relations (PR) with the emerging field of SEO.

Traditional Public Relations

If you were enrolled in a class called “Public Relations 101”, you would learn that traditional public relations focuses on communicating and promoting company news and events through news outlets such as local and national papers. Marketers and reporters alike would target journalists and editors to get their story to page one. But with the rapid development of the internet, this practice has severely dwindled.

The Modern Press Release

SEO and Public Relations
With the rapid development of the internet, the field of public relations has changed but some aspects are still very useful. Press release distribution networks can be found all over the U.S. and internationally. These online services make it possible for a press release to circulate to a far greater number of news outlets. But the truth is, media pick-up is hard to come by.
But although competition is fierce, a major benefit to the availability of press release services is cost. These days implementing public relations into your marketing strategy is cost effective - even for the smallest operation.

SEO and Public Relations

Even though your announcement about a great new service your company is providing might not glean much media attention, circulating a press release about it has some serious advantages such as promoting your brand. Other articles on this site have emphasized the importance of understanding and adapting to the Google’s “rules”. Understanding how Google views the connection between PR and SEO will illustrate just how useful combining the two is. Recently news has been released that Google has filed a patent which demonstrates the parts that role brand mentions, links and implied links have in effecting a site’s authority. Although reading Google’s updates is always a great idea, we’ll save you the trouble this time. According to Google, whenever your brand receives a mention in a story (even if the story is not directly linked back to your website), Google interprets is as an “implied link”. This implied link can positively benefit your site’s ranking and authority. This openly demonstrates that there is true value of practicing PR and SEO. Using them together can benefit your company’s website traffic, not to mention promote your brand. So long story short, write about your business and write often!
Location: Fairfax, VA, USA

Comments

Post a Comment

Popular posts from this blog

Combining Social Media Marketing with SEO

Image
In today’s society SEO and Social Media Marketing have become extremely important for organizations to take part in. Due to this, it is only logical that organizations are starting to talk and think of ways to align these two. Back in 2013, Eric Schemidt, Google chairman, stated that, “within search results, information tied to verify online profiles will be ranked higher than content without such verification… The true cost of remaining anonymous might be irrelevance.” Recently, Google actually decided to remove Authorship tags. However, they believe that this isn't really what matters. This is only changing the strategy not the actual algorithm.  The majority of the larger brands have come to the realization that they need both of these marketing services, and they have come to create cross functioning teams that are strictly designed to deploy this alignment objective. However for small to medium businesses, this alignment can be complicated. Often times these businesses ac...
Read more

Why Business Professionals Should Tweet

Image
With all of the interest in Twitter, still, many business professionals admit they don't have an account – deeming Twitter as irrelevant to their practice. Irrelevant? Not So Fast… The Twitter 140 Character Limit Many Twitter users have discussions on Twitter – long conversations drawn-out due to the 140 character limit. However, businesses on Twitter in social media marketing campaigns and use it to advertise and broadcast their brand or service. Fortunately, you can include a link with a tad-bit of information or a tease if your will. When you look at your Twitter timeline — the tweets you see of the people you follow – you'll notice that the majority of them will include a link of some kind. These links take you to the full story of the advert or broadcast — using the tweet to entice the reader or follower to click the link for more information. There are sites on the web that will let you shorten the URL link as well; sites such as tinyurl.com and others allow you ...
Read more

Cost-effective Marketing for Small Business and Firms

Image
Remember when billboards, milk cartons and bus stop ads were the only ways for a small business to get noticed? Then came the internet, and small businesses had seemingly found an easy way to reach potential clients. However, these days your site is likely to get lost in the shuffle. SEO (search engine optimization) changes every day, and it is a complicated and expensive challenge with no guarantee of success. Not to worry. There are still many ways you can get your name (or your web address) in front of the public: 1. Identify your audience Maybe you can sell ice cream in Alaska, but that doesn’t mean you should. If your business caters to local residents then you probably should build a strong local web presence. A web site is practically a necessity these days, but getting it listed in Zimbabwe probably isn’t required. Likewise if your service has worldwide appeal, you can’t limit your audience to a few dozen people. Ask yourself who your clients are: younger or older; ...
Read more