Maintaining a Healthy Relationship with Google
As the internet becomes more of a vital part of the functioning of any good marketing campaign, the importance of Google cannot be overstated. Marketers spend much of their time essentially pandering to Google, looking for new means by which they can utilize this powerful tool to leverage a bigger audience for their clients. This often entails a lot of time and a lot of money, as the algorithms that Google uses to determine where a page will appear in it's search results (and thus, how "visible" it is) are incredibly complicated and Google is not exactly forthcoming with information and details. As we recently saw, Google can also change the whole proverbial landscape with one simple change. Authorship, or the authority of the author or proprietor of the content, has been a key part of how high a site ranks in search engine results for quite some time. In fact, it was a key element, which led many to target marketing campaigns and design their websites and content w...