New Age Digital Marketing

Standing the test of time is a naturally human trait. Ever since Keats conceptualized the ongoing quest for a semblance of immortality in Ozymandius we have ever been working toward the same goal in a different form. With technology, the field has changed from monumental sandstone structures to evergreen website content that generates traffic no matter the year. While it certainly is a longer process to produce articles that can stand such a desire, there is content that automatically lends itself to such a design. Case studies are the reflexive go-to when faced with the desire to immortalize work that will stand the test of internet aging by still appearing relevant in 6 months' time. The Creation In and of itself, the case study is a very simple creature. To make one, simply describe a problem, offer solutions, test these out and then present the results and your conclusion. It’s very much like a watered down scientific method, but Instead of requiring years of study in a ...

In today’s society SEO and Social Media Marketing have become extremely important for organizations to take part in. Due to this, it is only logical that organizations are starting to talk and think of ways to align these two. Back in 2013, Eric Schemidt, Google chairman, stated that, “within search results, information tied to verify online profiles will be ranked higher than content without such verification… The true cost of remaining anonymous might be irrelevance.” Recently, Google actually decided to remove Authorship tags. However, they believe that this isn't really what matters. This is only changing the strategy not the actual algorithm.  The majority of the larger brands have come to the realization that they need both of these marketing services, and they have come to create cross functioning teams that are strictly designed to deploy this alignment objective. However for small to medium businesses, this alignment can be complicated. Often times these businesses ac...

Every brand begins with establishing a consistent voice. The message that you send with your voice should revolve around a firm's value, the reason why it is useful to others. You also want your voice to demonstrate the values, or beliefs, of a brand. Brands must articulate a promise and stir up consumer desire to use the service. Sum up everything your brand values into one united front. Your message must lead the charge to success. The Many Forms of Messaging The message that you use is going to be found on your website and in other marketing material. Make sure that your tagline, slogans and headlines promote your values and value. Create a persuasive message by providing brief and essential information. Simplify every aspect of your brand for quick perusal. Oversimplification is a GOOD thing Beyond oversimplifying your message, you also want to be remembered. You want your audience to want your product. The world already offers a jumble of communication, and creating a...

As the internet becomes more of a vital part of the functioning of any good marketing campaign, the importance of Google cannot be overstated. Marketers spend much of their time essentially pandering to Google, looking for new means by which they can utilize this powerful tool to leverage a bigger audience for their clients. This often entails a lot of time and a lot of money, as the algorithms that Google uses to determine where a page will appear in it's search results (and thus, how "visible" it is) are incredibly complicated and Google is not exactly forthcoming with information and details. As we recently saw, Google can also change the whole proverbial landscape with one simple change. Authorship, or the authority of the author or proprietor of the content, has been a key part of how high a site ranks in search engine results for quite some time. In fact, it was a key element, which led many to target marketing campaigns and design their websites and content w...

Professionals in need of great content for their online businesses often find there is much more to it than first meets the eye. Finding what is relevant to a company, producing such content and making it easily consumable online are just a few things the average content business owner has to think about when developing an online marketing campaign. Of course, the price is another, which is why the following tools are all free to use and can make creating high-quality content fun and easy. Design and Image Content These tools are a great for creating professional looking content without breaking the bank.  They are very "user friendly" so, you can rest easy giving creative assignments to your staff, allowing you to streamline your process.  The first thing people notice when they click on your site is the overall design and any obvious images. You want easy ways to make both pay off. Canva Canva lets individuals create digital or print media using simple dr...