Free Content Creation Tools for Online Marketing

content creation
Professionals in need of great content for their online businesses often find there is much more to it than first meets the eye. Finding what is relevant to a company, producing such content and making it easily consumable online are just a few things the average content business owner has to think about when developing an online marketing campaign. Of course, the price is another, which is why the following tools are all free to use and can make creating high-quality content fun and easy.

Design and Image Content

These tools are a great for creating professional looking content without breaking the bank.  They are very "user friendly" so, you can rest easy giving creative assignments to your staff, allowing you to streamline your process.  The first thing people notice when they click on your site is the overall design and any obvious images. You want easy ways to make both pay off.

Canva

Canva lets individuals create digital or print media using simple drag and drop software. This means you can create a company blog, promote with flyers or even create business cards for yourself and your employees with one tool. Visit Canva.com.

Thinglink

Thinglink lets you get serious search engine optimization by helping you embed content within images online. This can be anything from simple links to lengthy descriptions. On top of content insertion, Thinglink helps you keep track of click through rates (CTR). Visit Thinglink.com.

PicMonkey

When it comes to images, PicMonkey is a go-to tool. You can learn to use all of its tools easily thanks to large variety tutorials. Uses include image touchups, collage templates, photo editing and graphics. Visit PicMonkey.com.

Screenshot Tools

Screenshots are a great way to show users how to interact with your site or show relevant content to your audience. Of course, you can always do the old "Prnt Scrn" (print screen) method from your computer, but these tools will give you much more.
Note: If you do use Prnt Scrn, PAINT.net has free software that typically beats the standard paint program.

Awesome Screenshot

If you run Chrome, Safari or Firefox, you can get the handy Awesome Screenshot plug-in. It gives you a variety of options right from your browser. Visit AwesomeScreenshot.com.

Jing

With Jing, you can take a screenshot and do essentially everything you need with it. You can share it with yourself and others online and edit it on the spot. Visit Jing site.

Monosnap

Monosnap is great for individuals who have to make notes on screenshots. Help yourself remember what was important about the shot and leave messages for recipients so the information is easy to digest. Visit Monosnap.com.

Writing and Editing Software

When it comes to online content, articles are still at the top. Your users want information, whether it is an About Us or regular blog posts. These tools will help you offer it.

Copyscape

Copyscape is the go-to plagiarism checker on the web. Its free tool will check for copies of your content online so you can make sure what you have is fresh. This is especially helpful if you are paying someone to write content and want to ensure he or she is honest. Visit Copyscape.com.

Google Docs

Google Docs remains one of the best free content creation tools available. You can write, store, share and edit all of your blog posts, site pages and much more. This is especially useful when you have a team of content creators and want to consolidate. Visit Google Docs site.

Paper Rater

Paper Rater is a simple tool that will let you know the quality of your content to a degree. It checks for plagiarism and grammar issues. Visit PaperRater.com

Fonts

Fonts can be a focal point for your website or drive people away. Internet users know what good fonts look like these days, so use one of these free tools to find an interesting one for your marketing content.

Google Fonts

Google fonts stores more than 600 font families that are free to use. All you need is to add the CSS for the font to your site. Visit Google Fonts site.

Dafont

This turn of the century tool has many fonts that are easy to search. There is also a user forum for those who have a tough time getting the fonts to work. Visit Dafont.com.

Infographics and Videos

Easy to consume, infographics and videos are Internet favorites. Make sure to have some on your site.

Piktochart

Piktochart makes it easy for beginners to create engaging infographics free. They even provide more than 1,000 images and tools to use your own. Visit Piktochart.com.

Wideo

Wideo is a completely online video creator that lets you upload, edit and share. You can add audio, images, music and much more. Visit Wideo.co.

Things to remember

This article has laid out some great ways to improve content online in a way that saves you time and money. Take advantage of these tools and make some great content!

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