How to Write Like an SEO Pro

Writing for SEO
As professionals, we highlight our strengths to further our careers. Owning and operating a business is a classroom unlike any other. But there is always more to learn. Internet marketing is an integral part to furthering your businesses success. Like and skill, effective internet marketing and Search Engine Optimization (SEO) takes knowledge and practice. This article will hopefully teach you a new skill by highlighting the basics of writing content which can be used for SEO purposes.

Writing for SEO

Writing for SEO serves a purpose and the purpose of SEO is to improve your business. Thinking of “seo writing” as a style will help you to produce more effective content that Google notices. In the old days of SEO, keywords reigned supreme. Previously, in order to write a strong SEO article one simply had to jot down a bunch of keyword heavy sentence and then call it a day. But the rules have changed. Google’s algorithim is becoming increasingly more sophisticated and the emphasis on quality material has never been higher. But rest assured, if you follow these tips, you’ll be off to a good start.

Article Length

When you are writing an SEO optimized article, it is important to remember you are not writing a novel. But it is also important to remember that you are not writing a comic strip either. It’s important to make sure your content is delivered in a concise fashion. A good way to make sure you are not rambling on and on is to monitor the length of your article. A well agreed-upon industry standard states that a reasonable length ranges between 500-750+ words.

Keyword Usage

Writing for SEO
Although key words are not the most essential SEO ingredient, they are still important. They serve as an organizational tool for Google and help interested users find your site. Moderate and logical keyword use can greatly benefit your site’s SEO, but be careful, overuse of keywords or “keyword stuffing” can actually penalize your site.

Organizing Your Article

Like any cohesive piece of writing, structure and organization is key. Making sure your article progresses in a logical fashion improve user experience overall. For this reason, we encourage you to give your articles relevant titles. Breaking up the information in your article makes it easier for readers to absorb your content. A good way to do this which also has SEO benefits is using proper headers of <h> tags.

Style and Tone

We expect different mediums to read differently and each one has its own unique style and tone. For example, it is a well-known fact that reading the New York Times requires a higher reading comprehension than USA today. Online content follows the same types of rules and yes, there is a more effective style. Here are some tips you should follow when crafting your online work:
  • Do not overload the reader with information, dense content is harder for the reader to absorb.
  • Use simple sentences and simple sentence structures

Conclusion

Writing good, shareable online content is a great way to attract visitors to your business’s website. Mastering SEO writing takes time and practice, but if you follow the tips in this article you will be a step ahead of the rest.
Location: Fairfax, VA, USA

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