Why Business Professionals Should Tweet

With all of the interest in Twitter, still, many business professionals admit they don't have an account – deeming Twitter as irrelevant to their practice.
Irrelevant? Not So Fast…

The Twitter 140 Character Limit

Many Twitter users have discussions on Twitter – long conversations drawn-out due to the 140 character limit. However, businesses on Twitter in social media marketing campaigns and use it to advertise and broadcast their brand or service. Fortunately, you can include a link with a tad-bit of information or a tease if your will. When you look at your Twitter timeline — the tweets you see of the people you follow – you'll notice that the majority of them will include a link of some kind. These links take you to the full story of the advert or broadcast — using the tweet to entice the reader or follower to click the link for more information. There are sites on the web that will let you shorten the URL link as well; sites such as tinyurl.com and others allow you to reduce the size of the link you'll be posting on Twitter – freeing more character space for your tweets.

Explore and Investigate on Twitter

Many clients use Twitter to search for facts, status, news, and info – all by using just one word or name. Searching via Hashtags – pound sign (#) with the search topic allows you to look at anyone at everyone using that one word or phrase. Having a Twitter account is much more than just advertising, chatting, and posting links – you can use to investigate what others' in your industry or doing and saying, as well as your clientele. A recent study showed that 44-percent of all Twitter accounts never tweet.
A business professional with a niche specialty can use Twitter to keep informed on a plaintiff's postings as these tweets and status updates can deliver grounds for accusation or impeachment. In addition, you can get information on new or potential corporate clients that you may be courting – getting access their current dealings and activities can be crucial to your cause.

Stay Current & Up-to-Date

Finding updates on global, national, and even local news is a cinch using Twitter. When you follow news organizations or online publications via Twitter, you'll get the most pertinent and relevant news that can beneficial to your practice — or even relevant to your life. Furthermore, Twitter could be the fastest method of finding out about disasters, weather, and other vital news information. Many users have located immediate info on natural disasters such as Earthquakes, in just minutes of the occurrence. It's so easy to type in search term and viola; there is the news and details on the matter – right there on Twitter.

Twitter is Easy

Now that we've explained how Twitter is not "irrelevant" to your practice argument, some business professionals may say that they just simply don't have the time. If you read the paper, or watch the news, then you have time to use Twitter. Not only is the content more up-to-date, it's an excellent method is learning about new developments in your practice. Organizing information on Twitter is easy – such as the info necessary to inform followers and potential clients who may be interested in your practice area.

Applications to Make Twitter Even Easier

Additionally, there are programs or 'Twitter apps, such as HootSuite and Buffer, that are excellent for helping you effortlessly manage your account—allowing your tweets to link to URLs on your screen with a simple click of the mouse.. Possibly the most useful role in all of these apps is the delay function. Create the tweets and then schedule them to post at specific times, freeing up your schedule. Applications like Tweetdeck will allow the user to create tweets to post at a later time, and the programs will post these tweets for you. You can even choose to share certain tweets on your timeline using these kinds of apps. A tweet's lifespan is approximately one hour. Tweeting throughout the entire day will get you noticed. Using these delay app functions ensures that your chosen content will be tweeted on a schedule, and improving your Twitter page's noticeability.

Tweets & Google

And lastly, if you are still unconvinced to use Twitter – maybe because your clients don't have accounts – then ask yourself if the use Google. Everyone searches using Google and tweets are searchable – increasing your reach and potential client base.